Best Eye Makeup Brands 2024

The eyes are the most prominent part of the face, and choosing the right eye makeup is essential for emphasizing their beauty, but with so many options to choose from, buying new eye makeup can be quite daunting. From eye primers, eyeliners, and mascaras that range from lash lengthening to volumizing, to eyeshadow palettes that can take you from daytime natural to catwalk-worthy. We get it; it' a lot. That's why we 've done the research for you, sparing you the time of having to swipe and swatch each product. We've selected the best eye makeup brands that will allow your eyes to speak for themselves. Let us walk you through the best 5 long-lasting eye makeup brands in this guide, along with some of their most recognizable and iconic products.

1 - Maybelline

Maybelline New York is one of the world's top leading cosmetics brands, highly known for their iconic best-selling products such as the Sky-High mascara and FIT Me concealer that will provide you with full coverage all day! In addition to their new and trend-driven products, such as the Super Stay Matte Ink and the Colossal Kajal eyeliner collection, the whole line is designed to help you master extremely attractive smokey eye looks.

It' no surprise that Maybelline New York secured the title of the number one drugstore brand in the world; after all, the brand was founded in 1915 and has consistently ranked among the top sellers in mass retailers globally. With their vision to provide innovative, affordable, and effective cosmetics for all beauty enthusiasts, Maybelline is an iconic beauty brand that has endured the test of time.

2 - Anastasia Beverly Hills

Anastasia Beverly Hills is one of the biggest global brands in the world, known for their eye products that will take your makeup application to new heights. Coming in hot with everything from time-tested brow products to breathtaking eyeshadow palettes, know and be sure that you won't ever be disappointed!

If you're looking for fully pigmented eye shadow palettes, you can never go wrong with the Anastasia eyeshadow palettes, which feature the ideal collection of easy-to-blend, rich formulas, as well as stunning shades and hues that will capture the beauty of the eyes to the fullest. Or get yourself lost in Anastasia brow gels, which are ideal for daily use and for all occasions! Offering smooth, long-wearing, full-pigment formulas. These Anastasia makeup products are totally worth the buy!

3 - Huda Beauty

Huda Beauty is one of the fastest-growing cosmetics businesses all over the world. The brand was founded in 2013 by the award-winning designer Huda Kattan, with the objective of sparking innovation and independence when using these high-quality makeup products. Huda's stunning brand has it all, from false lashes to pigmented eyeshadow palettes, face foundations, and more.

Huda's brand is best known for its eye makeup products, particularly her Huda Beauty eyeshadow palettes, which will have you saying goodbye to eye creases! Thanks to their buttery soft and incredibly simple-to-mix textures, These palettes will add to the beauty of our eyes.

If you're not sure which eye makeup palette to choose, we highly recommend the Huda Beauty Desert Dusk palette, which includes 18 matte and sparkly tones in a variety of colors to suit any mood. This palette will allow you to create unlimited makeup looks, suitable for every occasion: from a day in the office to an evening out with friends.

4 - Essence

Well-known for its I Love Extreme mascara, Lash Princess mascara, and its top-notch Make Me Brow Eyebrow Gel mascara, Essence Cosmetics is a company that delivers exceptional makeup products at unbeatable prices! With a vast selection that includes everything from foundations, contour palettes, and lipsticks to mascara and eyeliner. Essence Cosmetics is sure to have everything you're looking for!

When it comes to your lashes, Essence mascaras are a wonderful option! Not only do they provide you with dramatic volume, boldness, and impressive length, but they also have a long-lasting non-smudge effect that will last you through sweat, tears, and just everyday life! Make sure to go for the Essence Lash and Brow Gel mascara to groom and thicken your lashes and for an even more super stay effect all day!

5 - Max Factor

The iconic Max Factor is a beauty brand founded over a century ago to help women achieve their glamorous potential with their makeup products. From high-coverage foundations, baked bronzers, and creamy concealers to mascaras, eyeliners, and pencils, Max Factor provides cutting-edge cosmetics that can help you create striking and stunning makeup looks!

Speaking of their innovative cosmetics, their eye makeup line is the perfect pick! The Max Factor Healthy Mix Colour X-pert Eyeliner and Max Factor False Lash Effect Mascara are two of their top sellers that will help you create the dreamiest day-to-night eye looks. The Max Factor mascaras are known for their super-volumizing False Lash Effect brush through bare lashes that will leave your eyelashes looking double the length and double the volume. With distinctive, cohesive formulas that are rich in black, they're perfect for keeping in your purse for everyday on-the-go use.

At Nice One, we offer you a huge selection of eye makeup products to choose from. Whether you're looking for eyeshadow palettes, mascaras, eyeliners, eyeliner pencils, concealers, eyebrow pencils, or gels, find it all here in Saudi Arabia!